The project

More than a product grid.
A route into a place.

Old Route Retro is a visual atlas of vintage-inspired travel postcards and hometown memories. Instead of a flat grid, the catalog is organized geographically — country, state, place, collection, postcard — so every design can be found by the place it belongs to.

Place first

Countries, states, and landmarks structure the catalog, so a postcard is always found through the place it remembers.

Data with care

Public collection feeds provide the product basics. The site adds organization, routes, and human review — no invented products.

Clear handoff

Old Route Retro does not process payments. Every product card opens the store page where the design is sold.

Built to improve

Collections are added gradually, checked before publishing, and kept consistent over time.

From the journal

Notes worth reading.

All journal posts

Disclosure

Some links lead to Zazzle, where purchases are completed.

Old Route Retro uses public product imagery and links to help visitors explore the catalog. Product availability and final details remain with the store where the product is sold.